Product & differentiation
Applications, technical strengths, business model and available product information.
INVESTMENT & CHINA MARKET ENTRY
Good products.
New market possibilities.
We invest in SMEs seeking to enter China and help establish their Chinese sales networks. Explore the fit between product and market, the resources needed and a practical long-term partnership.
01 / THE DETAILS
A useful first conversation
Companies are at different stages. Understanding the product, team and objectives comes before choosing a partnership structure.
China market plans
Target customers, existing progress, channel needs and localisation preparation.
Partnership & resources
Investment requirements, expectations, development stage and resources the team can commit.
02 / WORKING TOGETHER
From market direction to a sales network
Market entry goes beyond an introduction. Connect positioning, partners and execution in one practical roadmap.
Position the opportunity
Define target applications, buying processes and priority customer groups.
Develop the channel approach
Discuss direct sales, agents, distributors and project partnerships.
Evaluate potential partners
Assess product fit, partner capabilities and proposed commercial terms.
Build & follow through
Agree territories, responsibilities, commercial mechanisms and milestones for network development.
QUESTIONS & ANSWERS
Common questions
Are only precision equipment companies considered?+
Introduce your company and products first. Fit is assessed around business direction, the team and China market plans.
Can a company with existing Chinese customers enquire?+
Yes. Share your channels, customer groups and current constraints to discuss further network development.
Must investment and channel cooperation be linked?+
No fixed structure is assumed. Investment form, scope and implementation are discussed case by case.
What should we prepare for the first discussion?+
A company overview, product information, target customers, China plans and partnership expectations. Sensitive information can follow once suitable arrangements are agreed.
Explore our other businesses
YOUR NEXT STEP
Let’s define your next step.
Bring a specification, fault record or company and product introduction.